ResourcesGuide11 min read
How to write a property listing: the complete guide
How to write a property listing: the four-block structure, a method for the description, Irish and French disclosure rules, common mistakes and a pre-publish checklist.
Resources
Short, practical pieces on writing property copy and dealing with portals in Ireland and France.
All resources
Productivity7 min read
How long does it take to write a property listing?
How long does it take to write a property listing? Budget 30–60 minutes. A task-by-task breakdown, a way to measure your own agency, and what actually cuts it.
Copywriting4 min read
What a property listing headline is actually for
Most listing headlines describe the property. The ones that get clicks name the reason someone would want it. Method, validation test and worked examples.
Portals5 min read
Daft and SeLoger want different things
The same property, described the same way, performs differently on Daft and SeLoger. What changes between Irish and French portals, and how to adapt the listing.
Practice4 min read
How to dictate a property listing in ninety seconds
There's no script for dictating a property listing, but there is an order. A five-point method, the mistakes to avoid, and a worked voice-note example.
Send me one voice note from a recent viewing. I'll send back the listing it produces — no account, no installation, no commitment.
Or email me directly: contact@dictae.com